Categories

2018 WinnersRelive it

Please see the following descriptions for more information on each category.

Campaign Categories: 

Agencies based outside MENA can enter on the proviso that the campaigns are delivered in the MENA region or for MENA based clients. 

Agency Categories:

The Agency, In-house Team, Young Search Professional and MENA Personality of the Year categories must be agencies or individuals who have offices based in the MENA region from the following countries: 

Algeria, Bahrain, Djibouti, Ethiopia, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Sudan, Syria, Tunisia, United Arab Emirates, West Bank and Gaza, and Yemen.

 

CAMPAIGN / SECTOR CATEGORIES

Every sector and industry is different. Not just in terms of competition but in the tactics and strategies required to stand out from the crowd and achieve your goals. In each of the sector based categories we will be looking for the thinking and approach specific to the needs of that sector and the client's goals. Quality search campaigns drive real results, engagement and sales. Judges will be looking for clear defined objectives, innovative creative solutions, a robust, well thought through and well executed implementation and clear ROI and demonstrable results.

Best Use of Search - Retail

Recognition of a campaign that has successfully enhanced the visibility of a website in the retail sector

Best Use of Search - Finance

Recognition of a campaign that has successfully enhanced the visibility of a website in the finance sector

Best Use of Search - Travel / Leisure

Recognition of a campaign that has successfully enhanced the visibility of a website in the travel or leisure sector

Best Use of Search - Third Sector

Recognition of a campaign that has successfully enhanced the visibility of a website in the third sector

Best Use of Search - Health

Recognition of a campaign that has successfully enhanced the visibility of a website in the health sector

Best Use of Search - Real Estate & Property

Recognition of a campaign that has successfully enhanced the visibility of a website in the real estate & sector

Best Use of Search - FMCG

Recognition of a campaign that has successfully enhanced the visibility of a website in FMCG

Best Local Campaign

Recognition of a campaign based around a specific geographical location that has delivered outstanding results or visibility in search engines

Best Low Budget Campaign

Recognition of a campaign that has achieved outstanding results on a monthly budget of £1000 or less

Best Use of PR in a Search Campaign

Recognition of outstanding public relations integration into a search campaign

Best Use of Social Media in a Search Campaign

Recognition of outstanding social media integration into a search campaign

Best Integrated Campaign

Recognition of a campaign that has achieved outstanding results through an integrated campaign using a variety of both online and offline activity

Best Mobile Campaign

Recognition of a successful mobile campaign

Best Arabic PPC Campaign

Recognition of a successful Arabic PPC campaign.

Best Arabic SEO Campaign

Recognition of a successful Arabic SEO campaign

Best Use of Content Marketing in Arabic

Recognition of a successful Arabic content marketing campaign

Best PPC Campaign

Recognition of a campaign that has achieved outstanding results through PPC advertising

Best SEO Campaign

Recognition of a campaign that has achieved outstanding results in search engines in natural, free or organic listings

Best Use of Content Marketing

Recognition of outstanding content marketing either within a campaign or delivered by a standalone site

Most Innovative Campaign

Recognition of innovation within a search campaign

Best Software Innovation

Recognition of innovation in the development or use of a software tool / platform

Best PPC Management Software Suite

Recognition of the development of an outstanding management software package that successfully manages and enhances pay per click marketing campaigns. Judges will be looking for new features in the past twelve months

Best SEO Software Suite

Recognition of the development of an outstanding software tool that successfully manages and enhances an organisation's search engine optimization efforts. Judges will be looking for new features in the past twelve months

Best Search Software Tool

Recognition of a piece of software that has been revolutionary within the search industry

Best In-House Team

Recognition of an outstanding in-house team that demonstrates consistently great understanding and use of SEO and / or PPC

Best Small Integrated Agency

Recognition of an outstanding small integrated search agency with up to 25 staff that demonstrates consistently great understanding and use of online and offline activity.

Agencies who have offices based in the MENA region from the following countries can enter this award: 

Algeria, Bahrain, Djibouti, Ethiopia, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Sudan, Syria, Tunisia, United Arab Emirates, West Bank and Gaza, and Yemen.

Best Large Integrated Agency

Recognition of an outstanding large integrated search agency with 26 or more staff that demonstrates consistently great understanding and use of online and offline activity

Best Small PPC Agency

Recognition of an outstanding small PPC agency with up to 25 staff that demonstrates consistently great understanding and use of PPC

Best Large PPC Agency

Recognition of an outstanding large PPC agency with 26 or more staff that demonstrates consistently great understanding and use of PPC

Best Small SEO Agency

Recognition of an outstanding small SEO agency with up to 25 staff that demonstrates consistently great understanding and use of SEO

Best Large SEO Agency

Recognition of an outstanding large SEO agency with 26 or more staff that demonstrates consistently great understanding and use of SEO

Young Search Professional

Recognition of a talented young search professional (under 25 on 10.05.17) working in the MENA search industry

MENA Search Personality of the Year

Recognition of a talented and inspiring practitioner who has revolutionised the MENA search industry