Categories
Please see the following descriptions for more information on each category.
Campaign Categories:
Agencies based outside MENA can enter on the proviso that the campaigns are delivered in the MENA region or for MENA based clients.
Agency Categories:
The Agency, In-house Team, Young Search Professional and MENA Personality of the Year categories must be agencies or individuals who have offices based in the MENA region from the following countries:
Algeria, Bahrain, Djibouti, Ethiopia, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Sudan, Syria, Tunisia, United Arab Emirates, West Bank and Gaza, and Yemen.
CAMPAIGN / SECTOR CATEGORIES
Every sector and industry is different. Not just in terms of competition but in the tactics and strategies required to stand out from the crowd and achieve your goals. In each of the sector based categories we will be looking for the thinking and approach specific to the needs of that sector and the client's goals. Quality search campaigns drive real results, engagement and sales. Judges will be looking for clear defined objectives, innovative creative solutions, a robust, well thought through and well executed implementation and clear ROI and demonstrable results.
Best Use of Search - Retail
Recognition of a campaign that has successfully enhanced the visibility of a website in the retail sector
Best Use of Search - Finance
Recognition of a campaign that has successfully enhanced the visibility of a website in the finance sector
Best Use of Search - Travel / Leisure
Recognition of a campaign that has successfully enhanced the visibility of a website in the travel or leisure sector
Best Use of Search - Third Sector
Recognition of a campaign that has successfully enhanced the visibility of a website in the third sector
Best Use of Search - Health
Recognition of a campaign that has successfully enhanced the visibility of a website in the health sector
Best Use of Search - Real Estate & Property
Recognition of a campaign that has successfully enhanced the visibility of a website in the real estate & sector
Best Use of Search - FMCG
Recognition of a campaign that has successfully enhanced the visibility of a website in FMCG
Best Local Campaign
Recognition of a campaign based around a specific geographical location that has delivered outstanding results or visibility in search engines
Best Low Budget Campaign
Recognition of a campaign that has achieved outstanding results on a monthly budget of £1000 or less
Best Use of PR in a Search Campaign
Recognition of outstanding public relations integration into a search campaign
Best Use of Social Media in a Search Campaign
Recognition of outstanding social media integration into a search campaign
Best Integrated Campaign
Recognition of a campaign that has achieved outstanding results through an integrated campaign using a variety of both online and offline activity
Best Mobile Campaign
Recognition of a successful mobile campaign
Best Arabic PPC Campaign
Recognition of a successful Arabic PPC campaign.
Best Arabic SEO Campaign
Recognition of a successful Arabic SEO campaign
Best Use of Content Marketing in Arabic
Recognition of a successful Arabic content marketing campaign
Best PPC Campaign
Recognition of a campaign that has achieved outstanding results through PPC advertising
Best SEO Campaign
Recognition of a campaign that has achieved outstanding results in search engines in natural, free or organic listings
Best Use of Content Marketing
Recognition of outstanding content marketing either within a campaign or delivered by a standalone site
Most Innovative Campaign
Recognition of innovation within a search campaign
Best Software Innovation
Recognition of innovation in the development or use of a software tool / platform
Best PPC Management Software Suite
Recognition of the development of an outstanding management software package that successfully manages and enhances pay per click marketing campaigns. Judges will be looking for new features in the past twelve months
Best SEO Software Suite
Recognition of the development of an outstanding software tool that successfully manages and enhances an organisation's search engine optimization efforts. Judges will be looking for new features in the past twelve months
Best Search Software Tool
Recognition of a piece of software that has been revolutionary within the search industry
Best In-House Team
Recognition of an outstanding in-house team that demonstrates consistently great understanding and use of SEO and / or PPC
Best Small Integrated Agency
Recognition of an outstanding small integrated search agency with up to 25 staff that demonstrates consistently great understanding and use of online and offline activity.
Agencies who have offices based in the MENA region from the following countries can enter this award:
Algeria, Bahrain, Djibouti, Ethiopia, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Sudan, Syria, Tunisia, United Arab Emirates, West Bank and Gaza, and Yemen.
Best Large Integrated Agency
Recognition of an outstanding large integrated search agency with 26 or more staff that demonstrates consistently great understanding and use of online and offline activity
Best Small PPC Agency
Recognition of an outstanding small PPC agency with up to 25 staff that demonstrates consistently great understanding and use of PPC
Best Large PPC Agency
Recognition of an outstanding large PPC agency with 26 or more staff that demonstrates consistently great understanding and use of PPC
Best Small SEO Agency
Recognition of an outstanding small SEO agency with up to 25 staff that demonstrates consistently great understanding and use of SEO
Best Large SEO Agency
Recognition of an outstanding large SEO agency with 26 or more staff that demonstrates consistently great understanding and use of SEO
Young Search Professional
Recognition of a talented young search professional (under 25 on 19th September 2019) working in the MENA search industry
MENA Search Personality of the Year
Recognition of a talented and inspiring practitioner who has revolutionised the MENA search industry
