Judging Criteria

The Judging Process

Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form. These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists. These will be announced on Wednesday 18 July 2018. Judges will meet to discuss the highest scoring entries and agree the winner for each category. The winners will be announced on the evening of Thursday 20 September 2018. 

 

Judging Criteria (Campaign Awards 1—12)

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between May 2017 – June 2018.

Each entry must include information under the following headings:

·       Total budget

·       Objectives

·       Strategy & target audience

·       Creativity & implementation

·       Results & evaluation

Any entries that do not include information under these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

 

Judging Criteria (Innovation / Software Awards 13—17)

The judges will be looking for a clear description of an outstanding blog, innovation or product, with indication of budget. Judges will be looking for new features / tools added in the last twelve months for the software awards. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between May 2017 – June 2018.

Each entry must include information under the following headings:

·       Total Budget

·       Overview of the innovation / product

·       Why you think your entry should win

Any entries that do not include information under these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

 

Judging Criteria (Team / Agency / Individual Awards 18 - 26)

Judges will be looking for agencies, teams and individuals that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach to search. Judges will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should focus on work completed between May 2017 – June 2018.

Each entry must include information under the following headings:

·       Details of the team / agency / individual

·       Agency / individual objectives

·       Recent campaign example

·       Recent achievements

·       Challenges

·       Why you think your entry should win

Any entries that do not include information under these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

Entries for the Young Search Professional category must include the nominees date of birth and their age must be 25 or under on the date of the awards ceremony of 20 September 2018.

Please upload any supporting materials along with your entry form. Please note that these documents must not exceed 2MB each. Alternatively, please send these by email to joe@dontpanicprojects.com

Supporting materials will not be kept for collection, and will be securely destroyed following the awards ceremony.

 

Confidentiality

All materials will remain confidential to the judges. Winning case studies may be used in post-event materials to promote best practice but permission will be sought from entrants before publishing these.